Affiliate

Romanian partner advertising and marketing firm 2Performant acquires Profitshare, partners with eMAG proprietor

.2Performant, a Romanian modern technology as well as affiliate marketing answers company, announced on Monday, September 9, at the Bucharest Stock Market, that it wants to acquire the Profitshare partner networks in Romania and Bulgaria coming from Transformation Advertising. Simultaneously, Dante International, the owner of eMAG, will certainly come to be an investor in 2Performant.On September 6, 2Performant's Board of Directors concluded a preliminary deal to acquire the Profitshare.ro and also Profitshare.bg associate networks had by Conversion Marketing S.R.L. and Sale Advertising And Marketing EOOD. The deal lays out the principles of the deal and is not lawfully binding, conforming to the company push presented through Economedia.The function entails the move of the Profitshare business lines coming from Transformation Advertising and marketing S.R.L. and also Sale Advertising And Marketing EOOD (as homeowners) to 2Performant (as the buyer). Dante International S.A. (majority investor of Conversion Marketing S.R.L.) will definitely become part of your business transactions deal as a backer." Once the Profitshare purchase is finished, our team are going to increase our existing capability and also expand our client collection in both Romania as well as Bulgaria. Our team still possess a couple of significant actions to finish, yet I am actually positive that the crews associated with the deal on each sides are going to manage to accomplish all of them efficiently. Our team will certainly declare our post-acquisition strategies after wrapping up the investment depending on to the ultimate agreement," said Dorin Boerescu, CEO as well as Founder of 2Performant Network.The transaction cost is actually RON 4.3 million, and also are going to be actually paid 55% in cash and 45% in 2Performant allotments with a financing increase.." 2Performant is actually a young and also vibrant firm with market values that resonate with us. Our experts expect that, after the deal is completed, the Profitshare service combined along with 2Performant is going to deliver higher market value to its own customers," claimed Tudor Manea, General Manager of Dante International SA.2Performant also takes note that a number of measures remain to complete and also complete the transaction, like the successful finalization of the as a result of diligence analysis through 2Performant.Profitshare was introduced in 2012 and currently has a collection of 250 associate programs (featuring the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Picture resource: the firm).